What cost should you factor in when comparing prices for items online and in-store?

When comparing prices for items online and in-store, factoring in the shipping fee is crucial because this cost significantly impacts the total amount you will spend when purchasing an item online. Online retailers typically charge for shipping, which can vary based on the distance, the weight of the item, and the shipping speed chosen. In contrast, when shopping in-store, you usually do not incur a shipping fee, as you take the item directly with you.

Considering this cost is essential for making an accurate price comparison. If an item is cheaper online but incurs a high shipping fee, it could be more expensive than a similar item available in a physical store. Therefore, to assess the total cost effectively, including the shipping fee is necessary to understand the full financial implication of your purchase.