Who is responsible for maintaining the reputation of the IBEW?

The responsibility for maintaining the reputation of the International Brotherhood of Electrical Workers (IBEW) lies predominantly with the rank-and-file union members. These individuals are the face of the union, as they engage directly with the community and represent the union in their workplaces and professional environments. When members conduct themselves in a professional manner, adhere to the union's standards, and deliver high-quality work, they contribute positively to the union's image.

Furthermore, rank-and-file members are often involved in outreach and community service, which further enhances the reputation of the IBEW. Their active participation in union activities, training, and advocacy for labor rights also plays a critical role in shaping public perception. Thus, while union leaders (such as elected officials) guide the organization strategically, it is the collective actions of the members that ultimately determine how the IBEW is viewed by the public and industry stakeholders.